Vaga de Analytics and Insights Senior Manager em São Paulo - SP
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Analytics and Insights Senior ManagerPostada em 21 de outubro de 2020
Responsible to extract value from insights and analysis for multifunctional Team in Brazil (Marketing, Trade and Sales) based on market analysis and consumer interactions point of view, to foster strategic brand Share of Market opportunities and support the decision making and strategy plan. Main responsabilities Set up a solid process for consumer and shopper understanding, implementing right methodologies for each need, hence leveraging the use of research as a key milestone in the decision-making process. Also, Develop deep analysis that contributes on reaching better executional insights (such as optimal pricing and portfolio) in cooperation with other departments (brand Management, RGM...) Implement and guarantee new ways of optimizing consumer research, implementing ways of reaching consumer understanding via our own data base, using CRM as a source. Drive data analytics development within Consumer Insights area, championing the usage and integration of multiple consumer data sources (E.G. Social listening, google analytics, CRM, etc…) and technology. Build analytical models using a wide scope of historical data to understand the dynamics of value shares on key brands and allow predictivity. Engage the Marketing, Trade Marketing Digital, Strategy, RGM and Commercial teams to create a true consumer centric culture Specific areas of focus: Local brand planning, including consumer/Shopper understanding & Targeting, SOM analysis, MAESTRIA process for portfolio management, Brand equity assessment through PRIME, mix optimization programs (product/Pack/POS tests, campaign evaluation), CRM and e-commerce intelligence Efficiency: develop a way (governance and ways of working), to measure impact on reaching strategic and operational objectives through data, by organize datalake in tight collaboration with IT team, set a clear governance of data imput & output, as well define a common data agenda for all internal stakeholders (1 source of truth) . On-going management of direct reports / Develop talent according to policies and procedures.
Desirable Requirements Master’s degree in Marketing, Advertising, Research, Business Administration or related areas. Relevant experience /Either equivalent experience leading research/Insights team in research content, methodologies and capability building or experience marketing director with strong research/insights affinity or management consultant. All with proven track-record in research and data analytics Strong ability to interpret data as business decision driver Knowledge of the 5 components: descriptive, prescriptive, diagnostic, decisive and predictive data Experience manipulating Data/BI softwares Strong marketing and consumer data language Advanced English