Vaga de Chivas Brand Ambassador em São Paulo - SP - Pernod Ricard

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Chivas Brand Ambassador

Postada em 19 de julho de 2021
Quem somos
Uma história de expansão impulsionada por pessoas empreendedoras, apaixonadas e visionárias. A Pernod Ricard chegou ao Brasil em 2001, quando a empresa francesa efetivou a compra mundial de parte da Seagram Co. Essa empresa contava com uma filial brasileira, que, apesar de pequena, já possuía considerável experiência no desenvolvimento de destilados e vinhos no país, além de ser uma das maiores em volume do segmento no Brasil. Hoje, a Pernod Ricard Ricard Brasil possui um escritório em São Paulo, um Centro de Distribuição em Extrema (MG) e duas unidades fabris, sendo uma em Suape (PE) e outra em Resende (RJ).
Localização
Contrato
CLT (Efetivo)
Remuneração
a combinar
Benefícios
  • Plano de saúde
  • Plano odontológico
  • Previdência privada
  • Vale refeição
  • Participação nos lucros
  • Gympass
Descrição
The Brand Ambassador is the expert in the team when it comes to the brand’s heritage and product’s functional topics, drinkability planning and execution, training/education/mentoring and execution of consumer-facing experiences such as product tasting.  The Brand ambassador will interact with internal and external stakeholders, will support several On/Off Trade activations, will partner with the brand management team to provide insights, will work along with internal stakeholders to plan and execute consumer-experience activations and will represent the Brand in interactions with external stakeholders, developing as a consequence a network of valuable contacts. Principais Responsabilidades Brand education & mentoring   Inspire and educate in-market sales team on the brand to generate interest and an understanding of qualities/characteristic/heritage. Execute mentoring programmes with key trade customers and in particular bartenders, bar managers and mixologists. Identify and conduct tastings/education for target groups of consumers/opinion leaders. Trade activation Work with the local sales and marketing teams, identify and target bars, night-clubs and restaurants for further development. Build relationships with the outlet including customer and trade promotions, bar staff education and brand visibility. Convert target consumers and influencers to the brand through tasting and brand education. Keep an on-going relationship with key flagship bars. Represent the brand at key events. Support the local team in the retail business where possible, with brand visibility, education and communication. Brand management/insight Support implementation, tracking and evaluation of planned promotional activity in the trade. Propose, present and trial new brand initiatives, either international best practice or locally-developed. Provision of market intelligence, investigating, analysing and reporting on key competitor activity and market dynamics to local brand team and Chivas. Highlight and promote the brand activities to relevant media/press contacts. Present the brand to trade and lifestyle press when/where appropriate opportunities arise. Social networking Develop and manage local social media campaigns, to target consumers, bar tenders and key contacts. Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.
Requisitos
Ensino Superior Completo Curso técnico na área de On Trade/Eventos ou Coquetelaria/Mixologia   Pacote Office Inglês avançado/fluente Experiência minimamente relevante no mundo da coquetelaria/mixologia ou em funções de Marketing ou em On Trade/eventos na indústria de bebidas alcoólicas
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