Vaga de Creative Content Senior Manager em São Paulo - SP
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Creative Content Senior ManagerPostada em 10 de setembro de 2020
About Our Client Multinational consumer goods company. Globally consolidated and experiencing a positive moment is looking for profissionals with: Strong experience in marketing in consumer goods industry with experience in both local and global roles. Strong experience in developing global and/or local creative campaigns. Successful creative execution track record preferably lifestyle or luxury brands. Strong experience in leading creative development with multiple stakeholders, including agencies. Responsible for being the driver for market culture. Local language fluent proficiency: Portuguese, Spanish and English. Responsabilities Collect brand strategy and guidelines for creative content development from central Brand Teams in BrandCo. Gather requirements from Market Activation Managers (within BrandCo) and local marketers (within Market Co) regarding creative content needs and local consumer insights Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform). Those assets can include: Local ATL Campaign (all media); Key digital assets; Strategic Limited editions (i.e. directly related to the Brand’s big idea) and related assets; Innovation development & launch assets for specific launch
Creativity Insights into Action Project Management Influencing & Partnering Brand portfolio & strategy Innovation Nimble learning (in the Bold and Agile attribute) Knowledge of marketing and publicity Marketing Transformation Drives results
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