Vaga de Gerente Conteúdo SR em São Paulo - SP - Pernod Ricard

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Gerente Conteúdo SR

Postada em 3 de novembro de 2021
Quem somos
Uma história de expansão impulsionada por pessoas empreendedoras, apaixonadas e visionárias. A Pernod Ricard chegou ao Brasil em 2001, quando a empresa francesa efetivou a compra mundial de parte da Seagram Co. Essa empresa contava com uma filial brasileira, que, apesar de pequena, já possuía considerável experiência no desenvolvimento de destilados e vinhos no país, além de ser uma das maiores em volume do segmento no Brasil. Hoje, a Pernod Ricard Ricard Brasil possui um escritório em São Paulo, um Centro de Distribuição em Extrema (MG) e duas unidades fabris, sendo uma em Suape (PE) e outra em Resende (RJ).
Localização
Contrato
CLT (Efetivo)
Remuneração
a combinar
Benefícios
  • Plano de saúde
  • Plano odontológico
  • Previdência privada
  • Auxílio mobilidade
  • Carro
  • Seguro de vida
  • Gympass
  • Vale alimentação
  • Vale refeição
  • Participação nos lucros
  • Estacionamento
Descrição
Job Purpose CONTENT CREATION Develop impactful creative content for the Drive Market that can also serve the needs of “lookalike” markets LOCAL RELEVANCE Enhance consumer centricity with strong cultural insights gathered locally to fueling creative development GLOBAL CONSISTENCY Ensure global consistency for the Ballantine’s brand by adhering to high brand standards & global guidelines  Accountabilities Collaborate with Global Brand Team in CBL to understand the Drive Market role in delivering Ballantine’s overall brand strategy and brand guidelines to help inform local creative content development Understand requirements from local marketers (within the Market Co) and Market Activation Managers (within CBL) to build forward looking plans of the creative content requirements and local consumer insights Develop local creative assets based on Ballantine’s global brand strategy and global Consumer Engagement Platform (CEP) “Stay True”. Those assets might include content for: Local ATL Campaigns (All Channels) Key Digital & Social Assets Innovations / Strategic Limited Editions (i.e. directly related to the Brand’s CEPs) NB: Big idea, terroir-specific visual assets, global sponsorship content, global brand pages, global apps & end of year innovation are handled by Brand Team in BrandCo HQ   Share creative brief guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F) Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc Work with Brand Teams in CBL HQ to ensure developments are on-brand and on-strategy Share content created with Drive market teams and with Market Activation Managers for broadcast to lookalike markets Challenges of the job Understand creativity and how both creative teams and agency partners work Be sufficiently local consumer savvy to get buy in from local marketers and avoid duplication of tasks Be a strong collaborator as a pivotal role between the BrandCo HQ which provides the global Brand strategy and the local marketing teams
Requisitos
Job Requirement Academic & Professional experience required ·       Graduate Degree with marketing or business management Professional experience o   Management of 360 Marketing Campaigns across all touchpoints o   Experience in particular in high reach digital content formats & TV/OOH o   Knowledge of and ideally experience in off trade content creation o   eCommerce knowledge and understanding preferable ·       Strong history of developing talent and leading diverse teams ·       Strong experience in developing global and/or local creative campaigns ·       Successful creative execution track record preferably lifestyle or luxury brands ·       Strong experience in leading creative development with multiple stakeholders, including agencies ·       Experience working in the drive market culture, with strong understanding of wine & spirits category ·       Local language fluent proficiency Marketing functional skillset ·       Creativity  ·       Insights into Action  ·       Digital Acumen  ·       Project Management  ·       Influencing & Partnering ·       Brand portfolio & strategy
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